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I am currently a business analytics candidate at the University of Rochester, targeting a career in marketing analytics as it combines my digital marketing experiences and my analytics skills.
I launched those analytics projects using tools, such as
R, Python, Tableau, SQL.
My goal is to analyze data to increase the company’s competitive advantage through efficient data management and presenting solutions using great data visualizations.
Customer Segmentation Working part-time as a sales promoter for three years, I developed my passion for marketing and sales analysis. My digital marketing experience, like internships at both Ogilvy and Bayer, along with my prior experience as a business analyst intern in a manufacturing company, honed my skill in data collection, qualitative and quantitative data analysis, and providing practical solutions using excellent data visualization. At the Simon Business School, I am developing leading-edge technical skills,such as Python, R, SQL, Tableau and Google Analytics, and applying those skills to solve marketing issues.
